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Advertising - False and Misleading

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This topic will give you all the law and procedures you need to know about advertising.  You should also look at the related topics through the direct links at the top and the bottom of this page.

We all get really brassed off when we are "conned" by false advertising.

Sometimes you may have gone a long way out of your way to look into a product or a service only to find that you have been the victim of what is known as "bait" advertising.

There are things that you can do about it.

You should visit our specific sites on . . .

Consumer Law

Fair Trading Act 1986 

. . . . which you can also access from the boxes at the top and the bottom of this page or from the direct links above.

We provide you with a direct link to the Fair Trading Act 1986 below.  Just click on :

The Fair Trading Act 1986 is a very important Act of Parliament which regulates false advertising.

Advertising must not mislead or deceive customers. In fact, the test used even lower than that. Advertising must not be of a kind which is likely to mislead or deceive customers.

Firstly, the advertising of goods and services which cannot in fact be supplied is defined in the Act as "bait advertising". The Act requires traders to supply advertised goods and/or services for a reasonable or stated period of time and in reasonable quantities.

The Act does not precisely define what is a reasonable time or a reasonable quantity about the principle is clear – if you advertise a product you cannot

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